I just don't know what to think of this

Not as good (or "interesting") as his Angelina Jolie perfume ad, which can at least be argued to be a very minor addition to his Enigmatic/Ethereal Woman trope. (That "short film" will at some point be an additional-evidence footnote in someone's "The Ambivalent Function of the Feminine in the Work of Terrence Malick" Film Studies dissertation.) 

I guess I hope he got paid well? 

At least he's not shilling for Elon Musk?